Diffusion Line

For my Fashion Merchandising and Brand Management class, three classmates and I studied diffusion lines, seasonal theme analysis, target consumers, competitor analysis, marketing strategies, and more.

 

All of these topics helped us in creating a diffusion line for an existing online boutique called ATTIRE The Studio.

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Our creative freedom and knowledge gained throughout the semester allowed us to procure a unique lingerie line for ATTIRE’s target market.

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Because of the creative freedom and many learned elements of brand management, this project was definitely my favorite!